TOMOKO KANEZAKI

Love being witness to such huge change in the industry. The increase in the interest of how a creative project lead to action or change of behavior is the bases of my passion. Always been a movie kind of creative called tvc-planner which is a job description that only exists in Japan. Grew up in the U.S. as a child and as a teenage high school student. Joined dentsu and was lucky enough to be on the team that produced many prominent campaigns starting from Japan Railway Express series about bullet trains as a vehicle for connecting people.

Also, loved working on automobile accounts ranging from the launch of Mercedes-Benz Japan, Honda, Mitsubishi-Motors. Beverage clients such as Coca-Cola, Otsuka Pharma, and Asahi Beverages were a pleasure to work on. In addition, insurances, games, credits, and beauty brands, FMCG and wellness brands, all were great to work on and gave me the chance to pick-up awards like Cannes Lions, NYADC, Spikes and many national awards on the way. Marketing experience in global accounts for Japanese national clients mainly for the Asian market.

Strongly believe that a strategy needs to be a visible story where we creatives make the difference.