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about the jury

Warangrat Rattanabumrung is not only a copywriter or a storyteller but also a creator. With over 10 years of experience in local and international advertising agencies, her tenure at SOUR Bangkok, the first independent agency committed to advancing women creative leaders in Thailand, has been invaluable. This experience has allowed her to apply her solid background to a wide range of creative projects, resulting in numerous groundbreaking campaigns. Furthermore, Warangrat represented Thailand in the Young Cannes Lions Competitions 2021, won the One Club NEXT CREATIVE LEADERS award in 2022, and served as a jury member in 2023.

As mentioned, Warangrat has been empowered by SOUR Bangkok to leverage her attentive and sophisticated insight to elevate campaigns. The success was evidenced by receiving prestigious global awards, including Cannes LionsD&ADOne ShowLondon International AwardsAdstar, and Adfest.

Beyond advertising, Warangrat is passionate about elevating it to content for new business platforms by seamlessly integrating local entertainment into Thailand’s advertising landscape. She co-created Girl From Nowhere, a Netflix original series that trended in 13 countries. Her work also extends to entertainment commerce and emerging trends like Idol marketing and the Metaverse. Leading with strong leadership, she developed and launched Katie, Thailand’s most well-known female virtual human, featured on leading fashion magazine covers such as Vogue ThailandL’Official Thailand, and Harper’s Bazaar, and collaborated with local and global brands.

Currently, as a creative captain, Warangrat aims to create a collaborative and friendly work environment where young creatives feel inspired, valued, and heard.