CATEGORIES

The Jury will evaluate the talent and the storytelling skills of the Director and their creative vision to bring an idea to life, focusing on the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-crafts related aspects. Films up to 60 seconds are eligible in this category.

The Jury will evaluate the talent and the storytelling skills of the Director and their creative vision to bring an idea to life, focusing on the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-crafts related aspects. Films from 60 to 120 seconds are eligible in this category.

The Jury will evaluate the talent and the storytelling skills of the Director and their creative vision to bring an idea to life, focusing on the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-crafts related aspects. Films over 120 seconds are eligible in this category but please, respect the 20 minutes time limit!

The Jury will evaluate the cinematographer (Director of Photography) skills in the technique and construction of a unique visual style though lighting, camera angles, settings, textures and other on-set considerations that contribute to the overall quality and composition of the motion-picture photography.

The Jury will evaluate the overall look of the film that illustrates the setting and visual style of the story, including the design of the sets, location choices, homeware and consumer products, among others.

The Jury will consider the casting director’s skills in selecting actors to play the main roles in the film, and the actor’s / actress’s skills to invoke a captivating performance and his / her contribution to the piece, where the actor brings the creative idea to life. The use of voice performance, like narrators, will also be taken into consideration as an important aspect of the success of a piece.

The Jury will evaluate the creative contribution of the editor to the idea, via the selection of the best shot of each take, the speed provided to the film, the assembling of visual images, dialogues, music, sounds or any other element present in the film that creates a consistent piece work.

The Jury will evaluate the talent of the artist in the creation of characters, elements or actions that provide the motion sensation and have been produced either in 2D, 3D, Traditional, Motion Graphics, Stop Motion and/or Mixed Media. Character and Creatures animations should be entered in this category. To enter this category we require companies to upload a breakdown of their work in a separate file. The breakdown has to be maximum 2 minutes long. Supporting material MUST NOT include any credits or logos of the company that created the work.

The Jury will evaluate the integration of the visual elements (images, film or text) captured by a camera and those made by the use of a computer (CG), including color grading, composition, computer-generated works, practical effects and/or the use of XR. To enter this category we require companies to upload a breakdown of their work in a separate file. The breakdown has to be maximum 2 minutes long. Supporting material MUST NOT include any credits or logos of the company that created the work.

The Jury will evaluate the intelligent and creative use of sound and music specifically for, and applied to, any film advertising format. This includes the creation of a totally new piece of music –instrumental or vocal–, as well as the use or reworking of pre-existent music (e.g. remixes or cover versions or already existing music). Sound Design created for the film will also be evaluated in this category. The judging will focus on how well the sound and music helps the film tell its story, as well as the composition or adaptation itself, originality, arrangement & production.

This category is introduced to recognize the craft of creativity in commercial films produced to be broadcasted in TV, cinema, online platforms, social media and out-of-home experiences. The Jury will award the agencies, companies and/or creatives behind fresh, bold and effective film advertising ideas.

Besides the original film, all entrants have to upload a PDF file summarizing the brief, execution, and results of the project. The file must have a maximum of 3 pages in length. Supporting material MUST NOT include any credits or logos of the company that created the work.

This category recognizes exceptional creativity in out-of-home experiences developed to captivate audiences and customers in a physical environment (including retail, exhibition spaces or art installations) with the purpose of advertising a brand or product. To enter the work in this category, all entrants have to upload a case video to demonstrate and better explain the concept and work developed behind the final project. The video has to be maximum 2 minutes long. Supporting material MUST NOT include any credits or logos of the company that created the work.