Kusuma Ruchakityanon, known as a female Creative leader in SOUR Bangkok, the first independent agency in Thailand to penetrate the women’s market that was just awarded Independent Agency of The Year in Asia Pacific Advertising Festival 2021 (ADFEST) and Southeast Asia Boutique Agency of the Year’ for 3 consecutive years (2018-2020).
Previously, Kusuma served as the renowned Creative Director at BBDO Bangkok and J. Walter Thompson is now Wunderman Thompson. She was picked up to join BBDO Female Creative Leadership in 2018. Her works are highly recognized by the Thai consumers, local and international stage. Along the way, she developed many keystone projects including “The missing look alike” campaign for Mirror foundation, NO.1 Thailand hashtag trending and “Doikham – Overcome the taste with benefits”, a talk of the town campaign. She has won over 30 international and local awards all round, getting her recognized and winning a place as one of the juries on Thailand Adman Awards 2017-2019, Bangkok Art Directors’ Association Award 2018 and International award likes Gerety Award 2020.
Kusuma takes her role as a Creative Director at SOUR Bangkok. The combination of her passions and proven performance, having Kusuma is recommended. Her motto is “work hard, and explore harder” with half her time spent at work and another half spent on trying new experience, making her obtain great a perspective of Gen Z.