If you don’t want a sarcastic answer, don’t ask a stupid question. I’m actually a very
nice person until you talk stupid” are some of the thoughts that often run in his mind.
People who don’t know him, look at him and think ‘he is shy & sweet’. But for this
industry he’s a chota (tiny) dynamite. He has a reputation that precedes him, with all
the stories that go around, about him being tough. Reality is that all those stories are
false; He is most often being funny, people just don’t get his jokes.
Now his motto in life is “crisis is not crisis anymore”. He has seen it all (mostly), the
real crisis and the facades of crisis, in the years of being the producer of the legend
and Cannes lifetime achievement winning director, Prasoon Pandey, and to many a
younger lot who have then grown with the company to regularly feature amongst the
top 10 directors in the Indian advertising industry.
Besides this, Cyrus has worked with some of the biggest names in the commercial
world such as Tony Kaye, Traktor, Daniel Barber of RHB, Steve Rogers of Revolver
If you want to convince him into doing jobs “Chocolate and malts may be the trade