Sept. 7th 17:45 18:15
about the speaker
Barry Greaves, who is based in Shanghai, began directing in London before relocating to China in 2012.
He has an extraordinary capability to simplify and improve concepts, constantly looking for innovative methods to push the envelope and create spectacle with a lasting impression. To add that missing piece, that simple one touch that gives the notion impact visually.
An extensive history in visual effects and inventiveness are major factors in his ability to produce aesthetically stunning works for global brands such as Apple, BMW, Mercedes and Nike.
Well aware of the importance of a compelling narrative and how to effectively employ CGI to complement the storytelling and the visuals, also understanding when it is better to focus solely on live action while using emotion and drama.
Barry is filled with enthusiasm, providing energy, excitement and a fresh viewpoint to creative thinking.
How AI will impact our work (and life) is a question that is on everyone’s mind. Should we consider it a threat to creativity? Or is it a valuable tool that empowers artists and creatives? Barry Greaves, Executive Creative Director at The Mill Shanghai, will dive into the matter and discuss the various ways AI can optimize workflows, empower creativity and shape the future of content creation, using real-life examples.