Managing Partner and Creative Founder of AIRBAG, Adrian Bosich spent twelve years as a commercials director, and co-founded AIRBAG, where he has developed and mentored the careers of many directors. AIRBAG is a collaborative creative hub consisting of filmmakers, visual effects artists, idea generators, live experience curators and technology evangelists. They have established a reputation as the go-to team for engaging film work and daring brand experiences. AIRBAG’s work has been internationally acclaimed, including Grand Prix at Cannes Lions and D&AD, and won London International Award’s Global Production Company of the Year. Wins at other international festivals include One Show, Spikes Asia, Adfest, AWARD and New York Festivals. Notable campaigns include the interactive ‘Meet Graham’ for TAC, ‘Play NZ’ for Tourism NZ, and ‘Made Possible by Melbourne’ for University of Melbourne. Adrian is passionate about giving back to the industry, and has devoted time to judge both local and international award shows, and was President of the Melbourne Advertising and Design Club (MADC) for two years.