TOSHIHIKO
TANABE
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company
Tsuzuku
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position
Co-Founder & Creative Director
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website
about the jury
In 2021 he left his position as Executive Creative Director at Dentsu and has co-founded the most awarded Creative Director Collective in Japan: Tsuzuku.
Born in Tokyo and raised in 7 different cities around the globe, he is renowned for his wide spectrum of creative work, ranging from leading global projects for brands like Toyota, Gucci, Uniqlo, Lexus, Shiseido, and Yamaha, to curating a music festival for Red Bull, opening flagship stores with Beams, resurrecting pianists with AI, designing headphones for Bose and helping Madonna launch her first ever skincare line.
Almost 20 years in the industry, he has collected over 100 awards including Cannes Lions, Clio, and One Show among others. In 2018, he was awarded the Creative Person of the Year title by the Japan Advertising Agency Association.
He was a member of the Jury at Cannes Lions, main speaker at Spikes Asia 2021 and performed at center stage at the Arts Electronica Festival 2021 with an AI Glenn Gould. His latest film for Gucci earned him a Film Craft Grand Prix at Spikes Asia, Silver at AdFest, and a Bronze in both Clio & Cannes Lions 2023.
