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about the jury

Masafumi Fujioka was one of the founding members of Dentsu Craft Tokyo in 2019. In 2023, when Dentsu Craft Tokyo announced that they would rebrand the team as Think & Craft, Masafumi became the head of this new team and led the rebranding from planning through to implementation. He won the Grand Prix at Cannes Lions 2014 for Sound of Honda / Ayrton Senna 1989 and numerous other prestigious advertising awards including the D&AD Black Pencil. His other notable works include Mori Building Designing TokyoYakushima Treasure Another LiveSuntory Tennensui Endless Dawn, and INDUSTRIAL JP, which won awards at various international advertising events.