Behind the Grand Prix: Shelflife – “Stüssy x Nike”

In April 2021, Shelflife’s “Stüssy x Nike” won the Grand Prix at CICLOPE Africa. The stunning film, that revolves around the story of a weird dream (really weird…), gave director Marc Sidelsky (Massif / Little League Films) the chance to grow something from scratch and share his original view on how fashion could be communicated. Same as all the winners in CICLOPE’s regional shows, this commercial will be shortlisted in the global edition of the award, this November.

Check the director’s insights above and enjoy the full film below!