Umma’s journey in advertising began right after college and over a decade later she is one of the youngest and most celebrated Creative Directors in the world. She is ranked No.1 Creative Director in India by Campaign Brief Asia. And No.10 in the world by the Big Won Report – one of the only two women on the list and the first Indian woman to have made it there. Over the years she has created stellar work for brands across diverse categories and is notably part of the acclaimed #ShareTheLoad movement for Ariel. The campaign is the only one ever to hold the position of No.1 Campaign most effective campaign in the world twice in a row by the WARC 100. She has won every international award there is, but her driving force is the joy of exploration and the possibilities of making lives better with her work. She is now the Creative Lead for Google India, leading the brand’s communication efforts in the country. Umma is endlessly curious, passionate about advertising backed with purpose and believes advertising has the power to affect culture and create change.