SNEHA IYPEAs one half of the director producer duo that founded ‘Nirvana Films’ in 2001, Sneha has produced over 500 films this far. Under her supervision, Nirvana has been listed consecutively as “India’s Best production House “- Brand Equity: Economic times survey 2007 until 2018. ‘Nirvana’ is best known for the work done for Vodafone India, apart from several tourism campaigns including the Incredible India campaigns.
Sneha’s vision for Nirvana helped it grow from a single director company to include a panel of directors, with a presence in Mumbai and Bangalore. Nirvana has been awarded at Cannes, London International, and several other platforms.
Giving voice to the production scenario in India, Sneha often finds herself on jury panels. (Cannes Lions 2012 film craft), Ciclope festival at Berlin (Nov 2014) , Spikes Asia (2018) and speaker forums – Tedx India / IMRB and workshops . She has also published a short story that she wrote, as part of a book called – ‘Dog stories’ , based on Cheeka , a pug that changed Indian Advertising. Sneha finds a great outlet in teaching and often enjoys being invited to guest lectures at Management schools and Corporate sessions across the country.
Apart from managing work, she manages her 3 children, several dogs and juggles other challenging duties with complete calm.