Executive Producer


Work →

Peter Grasse is an awarded producer who shaped the reputation of Asia-Pacific’s most dynamic production companies in New Zealand, Australia, Hong Kong, Singapore and Japan. For more than a decade Grasse has produced some of the World’s most talkedabout and awarded commercial campaigns. Having been ranked in the Top Three Production Companies of the Decade by BestAds, he continues to cultivate the Asia- Pacific region’s most inspiring new talent as Mr+Positive.

Peter joined Curious Film Auckland as General Manger in 2004. Soon thereafter he launched new production offices in Sydney & Singapore to supply a growing Australasian demand for crafted commercial filmmaking. Under his leadership, Grasse’s team was awarded 3 Grands Prix, 3 Gold Lions, the Cannes Film Festival’s Semaine de la Critique Grand Prix for Stephen Kang’s Blue, as well as being name Ciclope’s Asia Pacific Production Company of the Year from 2013 to 2015.

Peter moved to Japan in 2016 in search of fresh thinking and new challenges. There Grasse launched Dictionary Films Tokyo and soon produced work which would go on to win top advertising honours worldwide. Grasse has chaired the film craft jury at Ciclope, Spikes, Lisbon and Award and served on juries for Cannes Lions, Adfest, Axis, and Adstars. Grasse has also lead sessions on craft at advertising events around the globe. With ‘My Mutant Musical Mind’, Peter returned to Cannes as a speaker in 2017 after speaking on the ’Redefinition of Production Value’ at the 2016 Entertainment Lions.