GUESTS

LISA FEDYSZYN
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LISA FEDYSZYN

SPECIAL GROUP

Executive Creative Director

New Zealand

Work →

Australia, New Zealand, USA, New Zealand. No matter where she goes, Lisa’s student loan still waits for her. So, she keeps working, as Executive Creative Director of Special Group, New Zealand’s leading independent agency network. 

Lisa is passionate about making work that makes a difference. She helped overseas New Zealanders meddle in their own election, which saw seats in parliament shift for the first time since 1938.  Has created the “Most entertaining recruitment film” (and most successful) for the New Zealand Police, which ­­­­saw the largest intake of female and diverse recruits ever. To draw attention to distracted driving she found a stunt that was even too dangerous for stuntwoman Zoe Bell to perform.  She has also charged male politicians 10% more than women for their morning coffee to bring awareness to pay inequality, and has hidden novels in Word and PowerPoint documents so employees can read books at work.

For two years she was National Head of AWARD School in New Zealand which prepared her for nurturing talent. she has judged at Cannes, Clio, Spikes, New York Festivals, London Internationals, Young Guns and AWARD juries. And last year Lisa was Convenor of Judges for AXIS. Her work has won awards at Effies, Cannes, D&AD, One Show, Clio, Webbys, and two Best In Shows at Axis. And when she was young, Lisa was named in Young Guns Top 10 Creatives of the Decade.