Founder of Shenzhen Dans Digital Technology Co., Ltd, a judge for film technique at the CLIO Awards from 2015 to 2017, and he was a judge at the LIA Chinese Creativity Show in 2017 and 2018, the preliminary jury of AD Stars 2018 and 2019, a top advertising director and producer in China.
As an MBA degree holder without any professional background in respect of art, film or advertising. In 2003, at the age of 30, he entered the advertising industry as an amateur. He was appraised as “3DS MAX MASTER” by AUTODESK for his influence on the industry in 2009.
He has won 107 awards with his works in the various advertising and CG Animation competitions, including 15 gold awards, 1 best of show awards. He has initiated the technique of expression of growth animation, and he was the first to apply the traditional Chinese realistic paintings style in 3D animation.