CATEGORIES


DIRECTION - SHORT FORM (90 SECONDS and UNDER)


Jury will evaluate the talent and the storytelling skills of the director, as well as the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-related aspects. Films up to 90 seconds are eligible in this category.

DIRECTION - LONG FORM (OVER 90 SECONDS)


Jury will evaluate the talent and the storytelling skills of the director, as well as the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-related aspects. Films over 90 seconds and up to 20 minutes are eligible in this category. Work comissioned by a brand and intended to be distributed as editorial content in any format (TV, short film, feature film or other) can also be entered in this category.

CINEMATOGRAPHY

Judges will evaluate the cinematographer (Director of Photography) skills in the technique and the construction of a unique visual style, involving aspects such (as) lighting, settings, textures, among others.

VISUAL EFFECTS

The jury will evaluate the integration of the visual elements captured by a camera and those made by the use of a computer (CG).
To enter this category we require companies to enter the piece with a breakdown next to it (the breakdown has to be 2 minutes length max.)

ANIMATION

The talent of the artist is evaluated in the creation of characters, elements or actions that provide the motion sensation and have been produced in 2D, 3D, Motion Graphics or Stop Motion.

EDITING

The evaluation process considers the creative contribution of the editor to an idea, either via the selection of the best shot of each take, the speed provided to the film or others.

PRODUCTION DESIGN

The category involves the overall look of the film that illustrates the setting and visual style of the story. Includes the design of the sets and location choices, among others.

CASTING

The jury will consider the casting director’s skills in selecting actors to play the main roles in the film, as well as the actors’s work and contribution to the piece.

WRITING

The jury will take into account the contribution of the written script to a successful final execution. Characters, movements, actions, dialogues, scenes and expressions will be considered.

ORIGINAL MUSIC

Judges will evaluate the creation of a totally new piece of music – instrumental or vocal – commissioned specifically for, and applied to, any advertising format. It can be made for a live action film, an animated film, a radio spot, an app, video game or any other. The judging should focus on how well the music helps the film tell its story as well as the composition itself, originality, arrangement & production.

LOW BUDGET

Commercials and other short form films (music videos, documentary and fiction, both live action and animated films) made with few resources built for TV, Internet, mobile, and/or other broadcast channels are welcome to participate in this category. The production budget of the piece must be under USD 70.000.

MUSIC VIDEO

This singular category was created to evaluate music videos in a similar way than a commercial. Judges will evaluate aspects such as direction, photography, art direction and visual effects, among others.

NEW TALENT


The purpose of this special category is to discover and introduce new directors.
 Jury will evaluate the narrative and aesthetic innovation skills of directors up to 25 years old in commerciales, music videos and short films, both in live action and animated films.

LIVE EXPERIENCE


This category recognises the best digital experiences in a physical environment, including retail, exhibition spaces or art installations. To enter, upload a case video.