Spearheaded by John Schoolcraft (Global Chief Creative Officer), the oat-milk company Oatly has gotten to be know for its unique advertising style. Set out to humanize the brand, John has approached brand building from a non-traditional point-of-view. Even so far as to including his personal email on the back of Oatly’s packaging.
In the conversation with host Gabi Kay (co-founder, Green the Bid), John discusses why it’s important for a brand’s message feel more like a conversation, the highly publized deal with Blackstone and how small steps taken is a key to live in a more sustainable way.
Also available on Spotify.